Landing page copy

Heartfelt, poignant and gripping, this social copy introduced the customer to the Freerider voice.

Crafted brand mission statement /manifesto, and ensured consistency in tone and personality across the user experience.

Manifesto continued

Blog posts were a part of this campaign’s streamlined editorial calendar.

Social copy – Facebook

Social copy – Instagram

Social copy – Instagram

Creative Direction

Blended written and visual mediums to create
engaging content for the brand. This included creative direction, branding, landing pages, product names and descriptions, social media, blog posts, and press releases. Facilitated and executed an effective strategic marketing plan.

Creative Director
Fall 2015